I like the way he thinks about 'true beauty', not just surface appearances. However, in fashion, things still need to look good. Sustainable fashion can't be worthy and beautiful on the inside, but un-inspiring on the outside. But, equally in can't just look 'natural' but actually be made with unsustainable principles. I need to find ways of embedding meaning and sustainability within my textiles and also communicating that to people.
I think this quote puts our current consumption patterns into perspective:
'For example, over 30 tonnes of waste are produced for every one tonne of product that reaches the consumer. And then 98 per cent of those products are thrown away within six months. When you include these hidden impacts of manufacturing, we each consume our own body weight in materials every two days.' p.17.I also thought this information was interesting in comparison to the information about gold from the Natural History Museum:
'Environmental damage from gold extraction is routine, for every ounce of gold extracted in Brazil, there are nine tonnes of waste, including silt and mercury run-off, which kills fish and other aquatic life downsteam.' p.18.Finally, Datschefski writes that sustainability needs to be for everyone, not just a niche trend for well-off people. As embroidery can be time consuming to produce, and therefore expensive, this is something I need to think about. Do I want to produce a product or information?
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